RESUME
WORK EXPERIENCE
Digital Life research group
Product Designer
Apr 2023–Feb 2025
Amsterdam, NL
The Digital Life Center, funded by grants and collaborating across Europe, leads projects at the
intersection of health and technology. The app I worked on was central to one of their flagship studies: it
delivered behavioral interventions and collected health data from older adults over time.sion: all users correctly identified transaction costs before
confirmation (up from 30%).
• Established a roadmap and strategized the application's redesign successfully.
• Led the redesign of behavioral intervention flows for a cross-European health app, reducing time on task by 28% and enhancing usability (SUS score +21%) through strategic design thinking and
simplification of complex user interactions.
• Conducted and translated UX research into actionable design updates, enabling successful app
deployment across multiple European research teams.
National Health Service (NHS)
Product Designer
Feb 2023 – May 2023
Amsterdam, NL
I collaborated with a design team at Master Digital Design to address the urgency of reducing the London ambulance's time to treatment.
• Designed and iteratively refined a clinical dashboard to support ambulance staff decision-making,
achieving 80% approval in acceptance testing and selection for pilot rollout by NHS and partner
agencies.
• Investigated clinician resistance to AI adoption through targeted interviews, synthesizing insights
into design recommendations that directly informed feature adjustments and improved
stakeholder alignment.
Testady
UX Researcher
Jun 2021 - Jul 2022
Tehran, Iran
Testady is the first Iranian human insight and user-testing platform built to assist businesses in getting direct insights from their audience.
• Led usability testing across fintech, cloud, and health-tech platforms, prioritizing UX issues using
severity scores and delivering reports that improved product team decisions.
• Conducted usability research for Snapp Food, Iran’s largest food delivery app with over 800,000
users, providing insights that led to an indirect significant increase in user retention.
EDUCATION
MSc in Digital Design
Hogeschool van Amsterdam
GPA: 8.5/10
Bachelor's in Architectural Engineering
Shahid Beheshti University
GPA: 3.8/4
PROJECTS
Feelinks
Feb 2023 - Present
• Founded Feelinks, a digital platform created to support partners of individuals with spinal cord
injuries by facilitating emotional connection, shared experiences, and community-based support.
• Led the full product lifecycle, from discovery research and user interviews to design, prototyping,
and MVP delivery, ensuring every step was rooted in user needs and emotional relevance.
• Currently building a multidisciplinary team to pursue funding opportunities for going live.
PayPal
Nov 2024
This project began with a personal frustration that sparked a deeper inquiry
Focused on improved fee transparency, efficiency, and user confidence in PayPal transactions.
• Responsible for the end-to-end UX research that led to an increase in the experience ratings (from
5.2/10 to 8.7/10.)
• Reached a 100% fee comprehension: all users correctly identified transaction costs before
confirmation (up from 30%).
LANGUAGE
Farsi: Native
English: C1
Dutch: A2
By Farza © 2025. All rights reserved.